Ashley Rowthorn is a highly knowledgeable legacy fundraising specialist, with over 10 years experience in the sector and is a current member of the Remember a Charity Campaign Council. He has led the Legacy Marketing teams at Alzheimer’s Society and Royal Voluntary Service, and is a regular speaker at Institute of Fundraising conferences and events.
Ashley has experience of developing legacy strategies from the ground up, including audience targeting, proposition development and campaign management. He is a skilled communicator and has a passion for having great legacy conversations, which he sees as the key for driving significant growth. Ashley has planned and delivered over 100 face to face legacy events and managed several successful telephone campaigns, generating thousands new legacy leads.
Ashley is Director of Legacy Link, taking over from Crispin Ellison in January 2016.
“Ashley is an exceptional senior legacy fundraising manager. He has outstanding analytical skills, a comprehensive understanding of marketing and excellent project management skills; consistently delivering a standard of excellence in his work.” Catherine Woodhead. Deputy Director of Development, Royal Voluntary Service.