During his time at Save the Children Jonathan proved the link between Community Fundraising and Legacy income, implemented the first predictive income tool for legacies and worked on high profile fundraising campaigns such as the response to the 2004 Asian Tsunami.
In 2007 he joined Action for Children when he created their legacy propensity model resulting in response and pledge rates of nearly 50%.
Since 2012 Jonathan has been an Associate of Legacy Link providing legacy fundraising and marketing insight and advice to charities such as the National Osteoporosis Society.
“Thank you so much for recommending Jonathan Cook. I have been impressed with the work he has delivered. He has helped us implement an innovative and exciting legacy marketing strategy. I would highly recommend him.”Sally-Anne Murray, Development Director, Chailey Heritage Foundation