The National Trust approached Legacy Link to help them prepare for the implementation of GDPR, to ensure that legacy giving procedures were in alignment with the new data protection requirements, and both the legacy administration and promotions the team were trained and supported to handle legacy data according to new best practice standards.
This was during a time of transition for the legacy team, so Legacy Link were able to provide extra capacity and a clear understanding of how data protection and the GDPR would impact legacy administration.
What did we do?
Paul Browne delivered an introductory presentation to the legacy administration and marketing teams, to ensure there was a shared understanding of the data protection changes, and to build a shared sense of ownership and co-operation for the project.
Paul then continued to carry out an audit of existing team and relevant organisation processes, and created a practical action plan with clear responsibility for prioritised action points and deadlines.
Naomi Orrey took over from Paul to implement the required changes, and worked onsite at the charity for a period of 4 months to ensure the legacy administration function would be working towards and achieving GDPR compliance.
Establishing good communication across teams was an essential part of the success of this project, and Naomi successfully brought together the legacy promotions, heads of team and department, IT, records and archives, external and internal legal advice and DPO.
Naomi then developed a detailed GDPR guidance manual to ensure a central resource for all policies and processes, and worked with the teams to ensure they were fully trained and understood the new data protection requirements.
What was the outcome?
Don’t just take our word for it
Now that Naomi has officially finished with us, I just wanted to reiterate what a fantastic job she’s done during her time at the National Trust. Helen and I have both found her an absolute joy to work with, and can’t praise the standard of her work highly enough. She delivered all the tangible deliverables we agreed with a calmness and diplomacy that was admirable and has helped us take huge strides forward (both practically and culturally) within a relatively short timescale. Impressive. Thank you for this excellent support, and for Paul’s great work earlier in the process. Kate Peden, Head of Fundraising Operations and Resource - National Trust